Who we are

Accounting and Financial Advisory (AFA) is a financial management consulting firm with a national footprint and international reach.

AFA provides an accelerated growth programme for our 250+ employees to develop the new generation of highly skilled finance professionals.

About Us

At AFA we deliver forward-thinking, innovative, and simplified solutions to support our clients to navigate and conquer their financial environments.

By using smart people, strict processes, and cutting-edge technology we streamline and simplify our clients’ finance and accounting functions, and work closely with them to achieve operational excellence.

Our History

The heritage of AFA goes back 30 years to the audit and consultancy firm of Deloitte South Africa, following a management buyout in 2018, a 100% black-owned and 57% female-owned organisation was launched, with an impressive list of prestigious clients.

B-BBEE Status

As a firm we are committed to transformation and diversity. We are a proudly 100% black-owned business and an accredited Level 1 broad-based black economic empowerment (B-BBEE) contributor.

Our Global Reach

AFA provides world-class services and currently serves a wide range of clients across the world.

Our Services

At AFA we provide world-class services and are the go-to service provider for companies, blue chip listed entities, large and small, across a variety of industries. Our tailored services paired with the highest level of expertise guarantee optimal results.

Flexible Resourcing

The AFA guarantee of quality is delivered with our impressive team of over 250 qualified experienced chartered accountants, as a managed solution.

Financial Reporting

A tailored solution that delivers a high level of expertise to assist clients in making informed decisions on managing their business.

Financial Statement Automation

Our automated solution saves financial management time, audit time and provides our clients with high-quality financial statements.

Outsourcing

Our differentiated outsourcing delivers an integrated solution that is fully managed and cost-effective.

Offshoring

The cost-effective offshoring finance solution to international clients leverages our South African highly skilled chartered accounting quality and expertise.

Payroll & Human Capital Management

Our expert team seamlessly delivers payroll outsourcing, compliance and benefits to national and international clients.

Finance Project Management

Our finance project office improves project success and delivers projects efficiently, on time and budget.

Strategy Consulting

We work closely with CEOs and executive teams to determine the strategic direction of your business while considering the optimal allocation of scarce resources, thereby giving your business an edge.

Digitising Finance

Our digital finance service offering enables businesses to develop agile, effective responses to emerging challenges and opportunities.

Our
Team

Our team of experts provide streamlined finance, accounting and digital solutions that can assist your organisation in increasing productivity and driving efficiency in a cost-effective manner.

Sumendra Naidoo
Director
Sumendra Naidoo is a Director at AFA and was previously a director at Deloitte South Africa. He has more than 25 years of financial and management accounting experience in both the public and private sector.

Shaun Govender
Director
Shaun Govender is a Director at AFA and was previously a director at Deloitte South Africa where he was the National Head of the Finance and Accounting High Impact Solutions business. He has over 15 years’ industry experience in financial management consulting in both the public and private sector.

Grant Kennedy
Associate Director
Grant Kennedy is an Associate Director at AFA with 11 years’ experience in financial advisory services. Before joining the AFA practice within Deloitte in May 2011. Grant completed his articles in 2010 at Deloitte South Africa followed by a secondment at Deloitte Bermuda.

Muhammad Loonat
Associate Director
Muhammad Loonat is an Associate Director at AFA bringing in over 10 years’ experience in audit and accounting services in various industries in both the public and private sectors. Before joining AFA, Muhammad completed his articles at Deloitte South Africa.

Brigitte Vorster
Head of KwaZulu-Natal
Brigitte Vorster heads the AFA office in KwaZulu-Natal. She brings in 9 years’ experience in financial management, auditing and accounting, project management, budgeting and forecasting and financial reconciliations.

  • Sabir Adam
    Head of Western Cape
    Sabir leads the Western Cape Branch of AFA as well as the Accounting and Payroll Outsourcing Divisions at AFA. He guides a team that seeks to disrupt the accounting outsourcing industry by executing a tailored and integrated accounting service.

  • Tafadzwa Makombe
    Head of Talent
    Tafadzwa Makombe is the Head of Talent at AFA. She brings in 7 years’ experience in audit, accounting, financial reporting, budgeting, forecasting and project management.

  • Penelope Retsos
    Associate Director
    Penelope Retsos is an Associate Director at AFA and leads our Pretoria branch. She brings more than 10 years’ experience in audit and financial advisory services in both the public and private sector. Penelope completed her articles at Deloitte South Africa in 2013.

    Thobela Dudumashe
    Operations Manager
    Thobela Dudumashe is an Operations Manager at AFA. She has over 12 years’ experience in accounting, financial management and supply chain. Thobela has worked in both the private and public sectors across various industries in South Africa.

  • Careers

    Our
    People

    The team is made up of over 250 experienced and dedicated resources, majority of whom are chartered accountants CA (SA), but also include BCom graduates, project managers, specialists in accounting technical IFRS, strategy consulting, payroll, HR, Tax and finance systems.

    AFA Accelerated
    Growth Programme

    With a wide range of clients in different industries, we add value to and build our employees’ skills by providing our team access to a diverse range of companies and roles across the industries we operate in.

    Skills
    Development

    AFA SAICA
    Training Programme

    AFA is committed to supporting the industry by creating more chartered accountants and have successfully launched the AFA SAICA training programme in 2020.

    AFA Learnership
    Programme

    At AFA, we believe that skills development is vital towards encouraging sustainable growth within our society.

    Social
    Development

    We believe we have a responsibility to contribute to the communities in which we operate through various initiatives that we believe will have a positive contribution to South Africa, now, as well as in the future.

    News

    In professional services, leadership is often measured by financial performance, delivery timelines, and client outcomes. While these metrics matter, they are ultimately driven by one factor, our people. Sustainable growth is not achieved through technical excellence alone. It is built on engaged, capable, and confident teams. For that reason, a useful leadership benchmark is this: are we being the leaders we once needed when we were juniors?
    As the financial reporting landscape evolves, staying ahead of regulatory changes is critical for organisations aiming to maintain compliance and strategic advantage. One of the most significant upcoming changes is IFRS 18, a new international accounting standard for Presentation and Disclosure in Financial Statements that replaces IAS 1, effective for reporting periods beginning on or after 1 January 2027.
    In today’s fast-paced and ever-evolving business world, CFOs face unprecedented challenges. With the rapid advancement of technology, shifting regulations, and increasing demands for accurate financial reporting, finance departments are under immense pressure to innovate and transform.

    Our Clients

    Testimonials