AFA - Accounting and Financial Advisory

Finance and
Outsourcing.

Simplified.

Our specialised
services include
flexible resourcing financial reporting financial statements outsourcing offshoring payroll and human
capital management finance project
management strategy consulting digitising finance

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Allow your managers to
focus
on their
day-to-day activities

by outsourcing your
finance needs.

Learn More

Who we are

Accounting and Financial Advisory (AFA) is a financial management consulting firm with a national footprint and international reach.

AFA provides an accelerated growth programme for our 250+ employees to develop the new generation of highly skilled finance professionals.

About Us

At AFA we deliver forward-thinking, innovative, and simplified solutions to support our clients to navigate and conquer their financial environments.

By using smart people, strict processes, and cutting-edge technology we streamline and simplify our clients’ finance and accounting functions, and work closely with them to achieve operational excellence.

Our History

The heritage of AFA goes back 30 years to the audit and consultancy firm of Deloitte South Africa, following a management buyout in 2018, a 100% black-owned and 57% female-owned organisation was launched, with an impressive list of prestigious clients.

B-BBEE Status

As a firm we are committed to transformation and diversity. We are a proudly 100% black-owned business and an accredited Level 1 broad-based black economic empowerment (B-BBEE) contributor.

Our Global Reach

AFA provides world-class services and currently serves a wide range of clients across the world.

Our Services

At AFA we provide world-class services and are the go-to service provider for companies, blue chip listed entities, large and small, across a variety of industries. Our tailored services paired with the highest level of expertise guarantee optimal results.

Flexible Resourcing

The AFA guarantee of quality is delivered with our impressive team of over 250 qualified experienced chartered accountants, as a managed solution.

Financial Reporting

A tailored solution that delivers a high level of expertise to assist clients in making informed decisions on managing their business.

Financial Statement Automation

Our automated solution saves financial management time, audit time and provides our clients with high-quality financial statements.

Outsourcing

Our differentiated outsourcing delivers an integrated solution that is fully managed and cost-effective.

Offshoring

The cost-effective offshoring finance solution to international clients leverages our South African highly skilled chartered accounting quality and expertise.

Payroll & Human Capital Management

Our expert team seamlessly delivers payroll outsourcing, compliance and benefits to national and international clients.

Finance Project Management

Our finance project office improves project success and delivers projects efficiently, on time and budget.

Strategy Consulting

We work closely with CEOs and executive teams to determine the strategic direction of your business while considering the optimal allocation of scarce resources, thereby giving your business an edge.

Digitising Finance

Our digital finance service offering enables businesses to develop agile, effective responses to emerging challenges and opportunities.

Our
Team

Our team of experts provide streamlined finance, accounting and digital solutions that can assist your organisation in increasing productivity and driving efficiency in a cost-effective manner.

Sumendra Naidoo
Director

Sumendra Naidoo is a Director at AFA and was previously a director at Deloitte South Africa. He has more than 25 years of financial and management accounting experience in both the public and private sector.

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Shaun Govender
Director

Shaun Govender is a Director at AFA and was previously a director at Deloitte South Africa where he was the National Head of the Finance and Accounting High Impact Solutions business. He has over 15 years’ industry experience in financial management consulting in both the public and private sector.

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Grant Kennedy
Associate Director

Grant Kennedy is an Associate Director at AFA with 11 years’ experience in financial advisory services. Before joining the AFA practice within Deloitte in May 2011. Grant completed his articles in 2010 at Deloitte South Africa followed by a secondment at Deloitte Bermuda.

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Muhammad Loonat
Associate Director

Muhammad Loonat is an Associate Director at AFA bringing in over 10 years’ experience in audit and accounting services in various industries in both the public and private sectors. Before joining AFA, Muhammad completed his articles at Deloitte South Africa.

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Brigitte Vorster
Head of KwaZulu-Natal

Brigitte Vorster heads the AFA office in KwaZulu-Natal. She brings in 9 years’ experience in financial management, auditing and accounting, project management, budgeting and forecasting and financial reconciliations.

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Sabir Adam
Head of Western Cape

Sabir leads the Western Cape Branch of AFA as well as the Accounting and Payroll Outsourcing Divisions at AFA. He guides a team that seeks to disrupt the accounting outsourcing industry by executing a tailored and integrated accounting service.

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Ayesha Hoosain
Director AFA Canada

Ayesha began her career at Deloitte in South Africa before relocating to Canada, where she has gained extensive experience in the local market. Leading a specialised team, she provides top-tier financial services to small and medium businesses on a fractional basis, empowering them to scale and thrive.

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Tafadzwa Makombe
Head of Talent

Tafadzwa Makombe is the Head of Talent at AFA. She brings in 7 years’ experience in audit, accounting, financial reporting, budgeting, forecasting and project management.

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Penelope Retsos
Associate Director

Penelope Retsos is an Associate Director at AFA and leads our Pretoria branch. She brings more than 10 years’ experience in audit and financial advisory services in both the public and private sector. Penelope completed her articles at Deloitte South Africa in 2013.

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Thobela Dudumashe
Operations Manager

Thobela Dudumashe is an Operations Manager at AFA. She has over 12 years’ experience in accounting, financial management and supply chain. Thobela has worked in both the private and public sectors across various industries in South Africa.

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Careers

Our
People

The team is made up of over 250 experienced and dedicated resources, majority of whom are chartered accountants CA (SA), but also include BCom graduates, project managers, specialists in accounting technical IFRS, strategy consulting, payroll, HR, Tax and finance systems.

AFA Accelerated
Growth Programme

With a wide range of clients in different industries, we add value to and build our employees’ skills by providing our team access to a diverse range of companies and roles across the industries we operate in.

Skills
Development

AFA SAICA
Training Programme

AFA is committed to supporting the industry by creating more chartered accountants and have successfully launched the AFA SAICA training programme in 2020.

AFA Learnership
Programme

At AFA, we believe that skills development is vital towards encouraging sustainable growth within our society.

Social
Development

We believe we have a responsibility to contribute to the communities in which we operate through various initiatives that we believe will have a positive contribution to South Africa, now, as well as in the future.

News

Transforming Finance Departments for the Future: Why Finance Projects Are Essential for CFOs

In today’s fast-paced and ever-evolving business world, CFOs face unprecedented challenges. With the rapid advancement of technology, shifting regulations, and increasing demands for accurate financial reporting, finance departments are under immense pressure to innovate and transform.

South Africa: The Emerging Hub for Outsourced Accounting Services

“Coaching has increasingly become an important part of a manager’s job in the modern working environment. I believe that investing in coaching your team members and helping them progress is the mark of a successful leader.”

A Compelling Case for Outsourcing Accounting Functions

“Coaching has increasingly become an important part of a manager’s job in the modern working environment. I believe that investing in coaching your team members and helping them progress is the mark of a successful leader.”

Our Clients